Criteria for Rethos Main Streets Support Fund
The Rethos Main Streets Support Fund is a newly formed initiative in partnership with local designated Main Street programs to support small businesses located within Main Street districts during the COVID-19 pandemic. Funds ranging from $500 to $1,000 are
available for projects that will assist local businesses to operate through or reopen quickly following the COVID- 19 pandemic. Projects may be collaborative with other businesses and organizations in your community.
Eligible Projects: Marketing, customer and community engagement and relations, unique business specific reopening events, operational upgrades (including technology, online stores, etc.), physical space updates (signs, displays, paint/construction supplies), your time to complete the project.
Ineligible Expenses: Rent, mortgage payments, utility expenses, inventory costs, or other similar expenses that occur in the ordinary course of business. These funds are not for personal expenses (groceries, healthcare, etc.).
Deadline: Applications are due by 12 p.m. on Wednesday, April 15. Fund award announcements will be made on Monday, April 20.
Criteria for Applicants:
- Have fewer than 20 employees (combination of part and full time)
- Must be a brick and mortar business (but may be 501c3)
- Business may rent or own space
- Demonstrate sustainability: how will the funds keep the business running during emergency time and include plans for reopening
- Existing partnership with local Main Street Program
- Specified plan for funds with budget information
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